“Importance of being present in the moment”. This pandemic surely is the worst experience worldwide for every single human being. It is also nature getting back at us for all the pain we put it through. Animals getting back to us for all the wrong man has done. If this doesn’t teach us we don’t know what will. This is the time to press the rest button & define rest of our lives. To protect

Welcome to ‘THE AM JOURNAL’ – An independent online journal that gives you an insight into our minds with diverse storytelling, experiences, and points of view. We will talk about things that move us & serve our mission of making everything around us beautiful. This is a turning point for us as a company & a brand, an extension to our passion of creating art. Authenticity is an art we practise every single day, through